The insight: sell the experience, not the bath bomb. What's better than a nice bath, it's a great
break from everything. By selling the experience Lush becomes the go-to for a Sunday reset
that can feel like a proper vacation.
break from everything. By selling the experience Lush becomes the go-to for a Sunday reset
that can feel like a proper vacation.
Strategy: Ethan Bryce, Copy: Ethan Bryce, Art Direction: Lena Morrison
