This campaign provides people with the chance to understand and acknowledge the difference between a podcast telling the facts versus sharing their opinion. A little background information: 87% of Americans expect podcasts to be mostly accurate. This creates the issue that
many people believe podcasts provide truthful information, compared to 1-in-10 who expect podcasts to be mostly inaccurate (Sheaer, Liedke, Matsa, Lipka, & Jurkowitz, 2023). The Reality Check Campaign is a promotional extension of Spotify, as a disclaimer to users listening to
podcasts, that they should consider fact-checking.
many people believe podcasts provide truthful information, compared to 1-in-10 who expect podcasts to be mostly inaccurate (Sheaer, Liedke, Matsa, Lipka, & Jurkowitz, 2023). The Reality Check Campaign is a promotional extension of Spotify, as a disclaimer to users listening to
podcasts, that they should consider fact-checking.
Shearer, E., Liedke, J., Matsa, K. E., Lipka, M., & Jurkowitz, M. (2023, April 18). How Americans Use Podcasts To Get News and Information.
Pew Research Center. Retrieved September 19, 2024, from https://www.pewresearch.org/journalism/2023/04/18/podcasts-as-a-source-of-news-and-information/
Pew Research Center. Retrieved September 19, 2024, from https://www.pewresearch.org/journalism/2023/04/18/podcasts-as-a-source-of-news-and-information/
Strategy: Lena Morrison, Copy: Lena Morrison, Art Direction: Lena Morrison
