Tide has a range of products, yet does not promote their Tide Pen, and laundry detergent brands do not carry a detergent pen, which gives Tide an advantage. More often than not, you'll meet a woman with a big purse stocked with everything she might need throughout the day.
We’ve got it in the bag
Florence Pugh is a big Tide Pen fan, and in multiple interviews, she has brought it up. One example is Vogue’s Appetite for Life, and English Delicacies, which is Limitless from 2020. This creates a great opportunity to bring all of them together and reach the target audience.
